Is Your Small Business Facebook organic reach down? Stop guessing. Here are the facts.

boost small business facebook organic reach
Much has be said about changes at Facebook in recent months. We know that Facebook is pushing small businesses and others to advertise and not depend totally on their fans and friends seeing their posts in their news feeds organically.


We can’t be too critical of Facebook for this strategy. After all, millions of people around the world use the social media platform for free; Facebook needs some way to make money.


Although this infographic is a bit dated, it shows that Facebook organic reach isn’t dead, and depending on your industry or the nature of your Facebook page, it could even be up.
To get an accurate and up-to-date picture of the “state of the union” when it comes to Facebook organic reach, Agora Pulse, which published this infographic, has a Facebook Page Barometer that updates. You can also use it to benchmark the Facebook organic reach of your small business, and then see if your small business organic reach goes up or down over the months.


For many small businesses Facebook organic reach has been a vital part of their marketing, branding and even customer service strategy. It’s critically important to understand how well that is working for you today and not assume that you’re getting the same reach you had yesterday. With that information in hand, you can make an informed decision when Facebook asks you if you’d like to “boost” the reach of any given post.

Courtesy of: Agorapulse