This Week in Small Business: 5 tasty marketing lessons from a vegan meat company!

news you can use

I don’t know what this means, but you’ll find two oxymorons (friendly fraud and vegan meat) among this week’s collection of curated content. On top of that, there is great leadership, marketing, and startup advice.

Marketing and sales

Believe it or not, you can learn some marketing lessons – five to be exact – from a vegan meat company. (Hey, there’s the first oxymoron!)

You invest a lot of time in marketing, but if you’re making these five marketing mistakes, they could be costing you, big time.

If you’re on Facebook, you need to understand how its news feed works to have any chance at reaching your market. And speaking of Facebook, here are 11 little-known features for marketers.

Make sure you’re using #hashtags the right way on Twitter!

Need to get the big picture on influencer marketing? You’ll find it in this article by Misha Talavera. And for the big picture on marketing automation, you’ll want to look over this article.

Leadership, management, and productivity

“Friendly Fraud” is today’s second oxymoron, and it’s an oxymoron that’s costing merchants more than $11 billion a year. Learn the signs of friendly fraud.

Shep Hyken brings together the worlds of improv and customer service in this article.

Sometimes the smartest thing you can do is break off your relationship with a customer. Here’s when to make the move.

Learn how to manage your online reputation by wielding 15 SEO tools.

Here are 25 productivity tips that will teach you to steal time like a successful entrepreneur.

Speaking of time, you and your team must have enough of it available for Jeanne Bliss’ 17-second customer experience strategy.

Need to monetize your WordPress website? Here are nine ways to do it.

Roy Osing does a good job encapsulating the leadership lessons he learned throughout his three-decade career.

Entrepreneurship, startups, and innovation

You may know the seven deadly sins that cover your personal life (gluttony, etc.), but do you know the seven deadly startup sins?

You want your startup to get off to a strong start, right? If so, check out this podcast on customer service lessons for startups.

Politics, government, and the economy

Global shockwaves abound after the United Kingdom’s recent referendum to leave the European Union. But where does that put small businesses in the U.S.?

Not good news: 71% of Americans think the economy is “rigged”?