This week in small business: Be productive like Musk!
Reach those supposedly unreachable Millennials, know when to step aside at your startup, and stay productive à la Elon Musk. Those are merely three of the great articles you’ll discover this week’s collection of curated content.
Leadership, management, and productivity
Heidi Burkhart, President and Founder of Dane Real Estate is the subject in this edition of Laura Emily Dunn’s series on women in business. Speaking of women in business, there’s some encouraging news from the island of Jamaica, reports Romario Scott.
Look over Annie Pilon’s 10 Ways to Prepare Your Business for the Future to be sure you’re all set!
It just might be possible…Increase employee productivity without financial outflow, by Diana Smith.
Shoot for the moon – or Mars! You’ll learn how Elon Musk and two other successful leaders manage to stay productive in Zameena Mejia’s article.
Peter Daisyme gives us a good list of five books every entrepreneur should read this summer.
Who better for crisis management secrets than a two-star general? (Okay, maybe a three- or four-star general, but you get the idea.) We all eventually need this advice so check out Rob Starr’s article now.
Marketing and sales
Tere Scott gives seven solid tips that will help you create an effective logo for your small business.
To learn about influencer marketing, why not go to a guy who is an influencer in the field of influencer marketing? That’s exactly what Deep Patel does in this Forbes article. Also on this topic is Dhani Mau’s piece that asks if we should all be influencers.
If you think organic search is something vegans do, you need to get up to speed on the basics. This SEO article by AJ Agrawal will do it. If you’re more advanced, you’ll want to learn how to use Semantic SEO as explained by Wells Yu.
It’s a question every small business owner asks: Will my company’s social media efforts pay off? Ruby Rusine does a good job addressing the answers in her Business2Community article.
Need inspiration AND instruction? Then Cen Muruganandam’s article, 7 Digital Marketing Tips and a Success Story, will do it.
Writing for the Bplans blog, Jessica Thiefels outlines five small business marketing ideas for every holiday.
Joey Kercher offers interesting advice on how to reach Millennials in his article, Reaching The Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials.
Entrepreneurship, startups, and innovation
Blogging and fashion. Those both sound good, don’t they? Steve Mariotti profiles a young entrepreneur who has made those two fields work for her.
In entrepreneurship, the next move is always yours, says Kayvon K.
In the South Korean tech startup EverYoung all the employees are over the age of 55. Nicola Smith tells the story.
Learn from the mistakes of others: 5 Important Small Business Lessons from Recent Startup Failures.
David Fastuca tackles the tough question of when an entrepreneur should release the reins.
Politics, government, and the economy
There are a lot of articles written on the best and worst states for business, but when you get right down to it, there are probably none more unbiased than Raymond Keating’s Small Business Tax Index 2017, which lists the best to worst states for entrepreneurship and small business.
Writing for CNBC, Elizabeth Gurdus reports that Goldman Sachs Chairman and CEO Lloyd Blankfein says global statistics are better than people think.