This week in small business: Is your year-end marketing program in place?

news you can use

The end is near! Yeah, I know. You’ve heard that before, but this time, it really is…if we’re talking about the end of 2016. I spotted my first “end of year priorities” article last week…and a lot more useful advice.

Dig in.

Marketing and sales

The end (of 2016) is near so it’s time to start getting your small business in order. Here are seven end-of-year digital marketing priorities.

Pitching your product or service isn’t completely about benefits and features, it can also be about the psychology of capturing your audience.

Here’s why nonprofits should start inbound marketing now.

Richard Forrest goes beyond the standard advice with these 10 unique strategies for sales success.

Eric Enge explains how investing in long-term digital marketing initiatives can give you a huge advantage over your competition.

Leadership, management, and productivity

Want to build a billion-dollar company? Check out these seven things that science says you must do each day.

Sometimes you can be your own worst enemy, so avoid these four ways small businesses sabotage themselves.

Discover how digital storytelling is a crucial element of the customer experience.

Entrepreneurship, startups, and innovation

Where can you find a goldmine of entrepreneurial talent? One investor found it at a nearby jail.

Hey entrepreneur! Having trouble staying focused? Read this. (What was that again?)

Need a little encouragement to get rolling on your startup idea? The hard-working entrepreneurs in his article will give it to you.

Jeff Hoffman, co-founder of Priceline, discusses four things every entrepreneur needs.

Not just for college sophomores anymore: Why every entrepreneur should keep a journal.

Marketing Land columnist Blaise Lucey explains how to craft a successful influencer marketing strategy and increase sales.

This Huffington Post article is an in-depth interview with LOLA founders Alex Friedman and Jordana Kier.

Politics, government, and the economy

According to one Harvard Business School report, Main Street is far more negative on the economy than big business.

Some experts think that conditions are falling in line to propel some major boosts to productivity.