This week in small business: Short cuts, long views, and bridging generations

Some interesting – and often divergent – points of view are on display this week. Jayson DeMers gives us seven shortcuts while Kimanzi Constable puts the emphasis on being patient in order to achieve success. So, no matter how you’re wired, you’re going to find expert writers who appeal to you in this week’s collection of curated content.

Leadership, management, and productivity

Let’s face it, not every day is smooth sailing, so that’s why Eric Samson’s five ways to keep your head when things get testy is worth a read.

Laura Emily Dunn talks to CEO Elizabeth McMillan in this edition of Women in Business Q&A.

How much difference can one person make? Nora T. Akins says that productivity goes up 13 percent on average when you replace a poor manager with a good one!

And while we’re on the topic, Nina Zipkin share’s a successful entrepreneur’s scheduling secret for boosting productivity. But if you’re a visual learner, you might do better with the productivity tips from seven small biz owners in this infographic by Kim Lachance Shandrow.

Need a lawyer? First you need to check out Mona Bushnell’s tips on how to find a small business lawyer online.

Roll back your ego! That’s just one of the six strategies Louis Mosca provides for getting the results you deserve in your small business.

Marketing and sales

Search Engine Land columnist Stela Yordanova outlines five ways to capitalize on Google Tag Manager to help improve your online marketing.

If you aren’t being seen, you can’t be selected, so check the seven shortcuts to building early brand visibility as explained by Jayson DeMers.

You have to love bridges between the generations and that’s what Ty Kiisel gives us in his article, 7 Ways Boomers Can Market Their Small Businesses To Millennials.

Do you think small towns are not the right place for entrepreneurs? Garrett Moon says you can use your small town location for an advantage.

The sooner you stop believing in magic formulas for success the better, says Kimanzi Constable, as he introduces his seven “patient” strategies for growing your business.

Writing for the Online Marketing Institute, Chris Raulf gives us a “simple guide” to SEO keyword research.

Entrepreneurship, startups, and innovation

If you don’t think insurance can be exciting, you need to read Elaine Pofeldt’s Forbes piece about San Francisco startup, Bunker.

Before you start the business of your dreams, to be sure it doesn’t become the focus of your nightmares, ask yourself the nine questions suggested by Victoria Howes.