Forget bullet points. Discover the Power of Story for Business Success.

the power of story for sales success

I bet that you could relate to me, in detail, the best stories that you’ve read or seen in movies over the years. But how well could you relate to me the details of the best college-level textbook that you’ve read?

Great stories stick with us. They become embedded in our consciousness. This is the power and beauty of Bob Burg and John David Mann’s “The Go-Giver: A Little Story About a Powerful Business Idea.”

tggee-book-cover-255x300It takes a truly special book for me to toss this label out, but I don’t think I’m going out on a limb when I call “The Go-Giver” a modern classic. Here’s one independent measure: The book gets a solid five stars on Amazon.

I point this out because ratings for even the best business books usually end with that little “half star.” But after some 800 reviews (even that raw number tells you a lot) this book rates a full five stars. Further, the book has been among the bestselling business books for years, having sold more than 500,000 copies. (When they hit that mark, their publisher asked them to start working on an expanded edition.)

I’m writing about it today because this new edition has just been released. Bob is a friend and mentor and I’m proud of the success he has had with “The Go-Giver.” I don’t make a dime from writing about it here, but if you’re involved in sales or any facet of running a business, investing in this small volume could pay off handsomely for you.

The story follows an ambitious young salesman named Joe as he is mentored by a legendary consultant who is most often referred to by his devotees as the “Chairman.” Joe learns a set of values that transform him from “go-getter” to “go-giver” and propel him to business success.

It’s a short book with a powerful message, one you won’t soon (if ever) forget. And to make this new edition even better, Bob and John have added a Q&A section as well as a Discussion Guide immediately following the story. As you can imagine, wherever they speak they get questions about the book, so they took the opportunity of the new edition to address those questions.

If you’ve never read “The Go-Giver,” now’s the time. You owe it to yourself and your future. If you read the first edition, pull together a group of colleagues, create a mastermind or study group, and go through it together, using the provided discussion guide.

Bob has more to say about the new edition on his website. You can also get a sample chapter there as well as links to various booksellers. Do it today.