How reuse, repurpose Facebook Live videos for your content marketing

Are you squeezing all the value out of your content?

Manufacturers work hard to eliminate waste, but I don’t think we’re as vigilant with our content marketing materials.

I’ve written before about ways to reuse and repurpose written materials, but today I want to point out a simple and extremely productive way to repurpose videos.

It starts with a Facebook Live session, which I hope you are conducting. If you aren’t using Facebook Live or don’t really understand what it’s about or how it can benefit you, check out this article.

However, there are some downsides with Facebook Live:

  • The videos are only available on Facebook,
  • They get pushed off your fans’ and friends’ news feeds very quickly, and
  • They get lost on your own Facebook page as you publish more Facebook content.

Considering the power and popularity of video, these limitations are severe drawbacks to Facebook Live. You need to get more value out of your Facebook Live sessions and to do this, you need to get your Facebook Live videos into YouTube and feature them on your website.

Fortunately, there’s a way to download these videos from Facebook and then upload them to YouTube. Once they are on YouTube, you can put them wherever you think they will serve you well.

Here are the steps:

1. Find your video on your Facebook page. Then press Play followed by Pause.

2. With the video paused, right-click (PC) or control-click (Mac) inside the screen. This gives you a little menu where you can reveal the video URL. Copy the URL.

3. Paste the URL into the address bar of your browser then change “www” to “m” and press ENTER. This takes you to the mobile page version of your video.

4. Press Play followed by Pause again. Then with the video paused, right-click (PC) or control-click (Mac) inside the screen. Another menu will appear giving you the option to Download the video.

5. Download the video to a convenient folder. The file will be in MP4 format, which you can then upload to your YouTube channel, or use it in other places on the Internet.