This week in small business: How to beat your fear and cash in on a 1-start review

Get your productivity boosted, your hiring strategies improved, and your fear beaten into submission with this week’s collection of excellent business articles from around cyberspace.

Leadership, management, and productivity

Lauren Liss, who spearheads digital partnerships with companies like U.S. Card, Capital One, Uber, Netflix and others is the subject of this entry in Laura Emily Dunn’s Women in Business Q&A series.

In this post sponsored by MasterCard Biz I explain how understanding five crucial financial ratios will give you a good understanding of the health of your company and what management moves you need to make.

Here are Alan Taylor’s mind-opening (and maybe mind-blowing) tips on how to boost motivation and productivity.

Never trying because you are afraid is the only failure you can’t learn from, says Jyoti Agrawal in his article outlining the five actions you need to take to beat the fear blocking your success.

You don’t have to be able to computer coding guru to be your own chief technology officer (CTO), as I explain in this sponsored post.

Jonathan Wu, partner at Tomo Ventures, outlines hiring strategies for a growing e-commerce business.

Marketing and sales

If you can’t measure it, you can’t control it. That holds true for everything, including your social media channels. That’s why Mindi Rosser’s piece on how to audit your channels is quite timely.

Anyone engaged in influencer marketing should read what Kristina Libby has to say about how much you should spend.

Are you sitting down? You might want to before you check out Pia Silva’s Forbes article, What No One Wants To Tell You About Marketing A Small Business.

Think you can’t feature a one-star review in an ad for your business? Luke Trayser gives us a brilliant example and it should help you get your creative juices flowing.

Entrepreneurship, startups, and innovation

Five top e-commerce experts give their best advice for future entrepreneurs in this piece by Lucas Miller.

Time to branch out? Matthew McCreary identifies the five best retail franchises to buy right now.