This week in small business: Snap to it! Snapchat marketing tips and more

My crystal ball is a little foggy on where the Snapchat stock price will be in the coming years after its impressive IPO. But, I do know that whether it’s up or down, many small businesses should be investing a concerted marketing effort on Snapchat. This week’s collection of curated content has a great article to get you started.

Marketing and sales

Since Snapchat (due to its IPO) has been in the news so much lately, this Brian Peters piece on Snapchat marketing is nicely timed indeed.

Okay, I’m thinking that your website is mobile friendly by now, but how about your marketing? Ben Cogburn goes over the important points here. (And if you haven’t made your site mobile friendly, Sohail Abbas has seven tips for you.)

If you’ve ever wondered what’s the point of content marketing, Adam Fout has your answers.

Chris Gomersall offers a lot of insights into visual marketing in 2017, among them is that you should be “looking out the windshield instead of down at the dashboard.”

The best things in life are free, but the best things in business are scalable. Kyle Gray offers five steps to a scalable content marketing campaign.

Anyone just getting into email marketing will benefit from this article by Miranda Paquet: How to Make Your Website Profitable With Email Marketing.

If you want to conquer social media, steal the ideas of those who are super successful. That’s exactly what this article posted by Jane Danes does.

Leadership, management, and productivity

Sujan Patel shares 10 tools that help him stay productive and connected to his team when he’s out on the road.

Wegmans grocery stories are number four on Forbe’s list of the country’s best employers. Marcia Layton Turner outlines what small business owners can learn from Wegmans.

Believe it or not, it’s time to mark your tax calendars for 2017 and Barbara Weltman delivers the info we need to get ’er done.

Here are eight ways to improve productivity and reduce stress without much effort, by Isaac Lien. You have to love the “without much effort” part!

“A river cuts through rock, not because of its power.” – Anon

Entrepreneurship, startups, and innovation

It may be hard to do, but Per Bylund says entrepreneurs should ignore the success of Facebook and Uber.

David K. Williams chronicles how Amy Regenstrief is using her own experience battling cancer to influence health care innovation in this Forbes article.

Need to dump your day gig and get going with your entrepreneurial vision? Jonathan Chan has some ideas for you.

Denise Restauri tells the story of Kimra Luna, a Millennial who went from food stamps to millions.

“Surviving is important. Thriving is elegant.” – Maya Angelou