This Week in Small Business: Startup marketing DNA, mompreneurs, and five states that want your small business

Five states are making concerted efforts to lure small businesses, and if you’re going to start a new small business, there are four things you need to have in place. Get all the details and more in this week’s collection of curated content from around the InterWeb.

Politics, government, and the economy

Some states are putting in a real effort to lure small businesses to set up shop within their borders. Check out the five profiled here and get ready to load up the moving van!

Entrepreneurship, startups, and innovation

About to start a small business? Be sure you have these four things in place.

If you need some inspiration, listen to what these successful moms who are also entrepreneurs have to say.

Marketing a startup presents special challenges. Find out how to develop a growth marketing DNA in you startup.

Leadership, management, and productivity

You can do more than keep your accounting books on the cloud. Cloud-based CRM and other apps can also give your sales team a boost.

Do you really know what kind of shipping options your customers prefer? This MarketingProfs article examines the question.

Once you read the article, the title will make sense: 15 Ways to Drive Employee Engagement and Reinforce Culture via the Green Goldfish.

It’s App-Mania in this collection of the 2016 edition of the 25 best apps for small business owners.

Marketing and sales

Yoav Vilner says that ultimately, all marketers must turn to data to understand their customers on a deep personal level…and he offers three ways to create data-driven marketing campaigns.

Instagram can be a great marketing tools for many small businesses. Here a complete guide to get you on your way.

Take in the advice in this piece to hone you skills at producing social media marketing visuals that get shared.

This roundup does a good job comparing and contrasting the effectiveness of inbound and outbound marketing.

If you need more convincing that you should make mobile marketing a priority, these seven top reasons will do the trick.

Running into a brick wall searching for content ideas? This FreshBooks blog will jumpstart your brainstorming.