This week in small business: When is the right time to pivot?

news you can use

Some small businesses go under because owners think that if they just stick to their original business plan, they’ll eventually be rewarded for their persistence. However, sometimes a pivot is in order, as we see in a couple of excellent articles this week.

Leadership, management, and productivity

Sometimes survival is all about “the pivot.” Dileep Rao delivers five strategies for adjusting your business plan. And speaking of mid-course corrections, Laura K. Inamedinova tells the story of one entrepreneur who demonstrates the power of pivoting.

This cyber security report and related articles provided by AT&T (one of my sponsors) proved very popular with my Twitter followers last week. Check it out.

Meet the introverted Australian business coach with a disability who is helping U.S. small businesses “rock the world.”

Marketing and sales

In this Business-2-Community article, Yash Mehta runs through three ways to boost online business sales. I wonder how many aren’t doing the second strategy listed.

In sales, actions speak louder than words. Discover four reasons why starting a sales call with “I want” is a terrible idea.

Looking for someone to manage your sales team. Bruce Sevy tells why you shouldn’t look to your top sales people to plug into the position.

Jeff Rajeck gives us 10 ways to freshen-up our email marketing. Good, solid, advice.

If you’re B2B, you need a LinkedIn marketing strategy. Krystal Overmyer’s ContentStandard article will get you going in the right direction.

Do you outsource your online marketing? If so, is it time to move on to a different agency? Jacob Baadsgaard tells us the signs to look for.

Growing old is a growth industry. Here are five ways companies are capturing the senior market from Dan Blacharski.

This infographic from Vistaprint gives us the main ways people discover small businesses.

Entrepreneurship, startups, and innovation

This ranking of the best states in which to start s small business takes into account the best startup activity, business survival rate, cost of living, and other factors.

Emily Gruber, CFO/Co-Founder of Apliiq, and Luz Rivas, Founder/Director of DIY Girls, talk about what it’s really like to be a female entrepreneur.

Staring failure straight in the eye in your startup? Chris Myers delivers a road map on how to navigate the “entrepreneurial valley of death.

Politics, government, and the economy

Wonder why the U.S. economy seems sluggish? Kevin Drum takes on that question in this Mother Jones article.

Writing for Forbes, John Mauldin outlines an infrastructure plan that he says will save the U.S. economy.