An illustrated guide to Facebook ad formats
Despite the turmoil that has hit Facebook in recent weeks, it remains one of the best platforms for small business advertising. And, when you factor in its sister site, Instagram, it becomes even more powerful. I’m sure you’ve been presented with the option to “boost” a post of yours to increase its reach, but that’s […]
read moreHow to avoid building a 20th Century company in the 21st Century economy
If you want to start an extremely profitable company today, it needs to be built around patents, trademarks, or customer loyalty to particular lifestyle. This is one of the points Martin Lowy makes in his excellent Seeking Alpha piece, The 2-Track Economy: Employers Versus Moat Builders. The “moat” he mentions in the title of the […]
read moreHow size matters in brand partnerships
Brand partnerships can be a great growth strategy for businesses as small as the health club on the corner or as large as Coca-Cola. But as with dating apps, you need to be extremely careful who you hook up with. One of the most important elements to consider is size. But don’t merely look at […]
read moreThis week in small business: Inquiring minds want to know – Can we be too productive?
Does Spotify tell us more about the economy than the Fed or the Bureau of Labor Statistics? Should you ditch your blog and start a podcast? Are you just too darn productive? Those are just some of the questions writers attempt to answer in this week’s collection of curated content. Leadership, management, and productivity Is […]
read moreSEO today: Can you take advantage of the new, longer, meta descriptions?
It was a big deal earlier this year when Twitter doubled the allowable length of a tweet from 140 characters to 280 characters. But when Google doubled the length of meta descriptions from 160 to 320 characters at about the same time, the news flew under the radar – yet that change could be far […]
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