Know before you buy: Behavioral vs contextual advertising
The scandals and controversies over personal data collection have been making headlines for the last few months. With the various revelations and the new European regulations, it’s possible that collecting personal data online and using it for targeted advertising might be throttled back to some extent. However, advertising targeted via users’ personal data and behavior […]
read moreHow to get even greater benefits from testimonials
Social proof. Testimonials. Recommendations. Likes. Positive feedback. 5-Star reviews. There are a lot of different terms for when customers say good things about your business and your team. We’ve talked about the importance of sharing these glowing words with prospects – such as featuring social proof on your website – but there’s another way to […]
read moreBe careful to balance design trends with your established image
There is little doubt that Millennials are driving markets today and this is especially true online. One place where their impact is literally seen is in design. Online design trends move quickly today and this is because the tastes of younger Internet users drive the changes. And, the tastes within younger consumers always change more […]
read moreAre you slipping at your #1 responsibility? Many are.
The main thing is to keep the main thing the main thing. I’ve heard that advice in a number of different settings over the years, but it’s especially important for small business owners. So, in a small business, what’s the main thing? Put as simply and succinctly as I can the main thing in small […]
read moreThis week in small business: Looking at success from every angle
This week’s collection of curated content is chock full of success – how to achieve it, how to define it, and inspirational success stories. Let’s face it, once you know what success looks like to you, you can’t get too much of it. Go for it! Leadership, management, and productivity What would you pay for […]
read moreDon’t sink your sales team with this bad management choice
What makes a successful sales rep? Here are some often mentioned attributes: Total focus on their own accomplishments, and The ability to work independently. What makes a good manager of sales reps? I don’t think too many would argue with these: Total focus on the accomplishments of others, and The ability to work closely and […]
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