5 name branding lessons from unicorns
Unicorns definitely exist in two places: on elementary school kids’ back packs and among startups. It’s the second category that I’m most interested in, and today I want to look at the major unicorns to squeeze out some branding strategies. In the startup world, unicorns are companies with valuations greater than $1 billion that are […]
read moreHead to Holland (Michigan) if you want to launch your startup in the #1 rated small city
Hate the big city life, but you still want a good chance at success when you launch your startup? Wallethub surveyed cities with populations between 25,000 and 100,000 residents. They graded these cities on a 100-point scale on 18 metrics within three key dimensions: Business Environment (50 points possible), Access to Resources (25 points possible), […]
read moreWhy women make Shark Tank’s Kevin O’Leary the most money
Kevin O’Leary from the popular show Shark Tank recently told CNBC’s Ali Montag that women run the companies behind his best performing investments. We often hear about “the battle of the sexes,” but I think a better approach is for men and women to stop the battle and start learning from one another. Let’s be […]
read moreThis week in small business: The pizza-productivity link and other critical information!
You know those occasional pizza parties you hold at work? They could be the best thing you do all year to boost productivity. No joke. On the other hand, you know that non-compete agreement you make employees sign? It could be the worst thing for the economy. Those nuggets plus excellent marketing tips are included […]
read moreUse this Warren Buffet strategy to boost revenue in your small business
Berkshire Hathaway is Warren Buffet’s company. It’s an A-to-Z list of subsidiaries. Well, it’s actually an ABC-to-X list of subsidiaries – Acme Brick Company to XTRA Corporation. Berkshire Hathaway owns companies as diverse as the previously mentioned brick company to Helzberg Diamonds and NetJets®. I’m not going to venture any insights into Buffet’s investment philosophy […]
read more8 free online courses to boost your business success: The best of the best
Self-improvement, like diets, is something we easily commit to but often fail to follow through with, yet we know that one of the best ways to make your business better is by making you better. A great way to slay the lack-of-follow-through devil and improve yourself by leaps and bounds is through an online course. […]
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