March small business employment report: Steady as she goes
The growth rate for hourly wages seems to have flattened over the last two years and settled in the area between an annual rate of 2.6 and 2.9 percent. With the release of the March Paychex and IHS Markit Small Business Employment Watch, we can now look at the overall trends and see that the […]
read moreHow to win when you’re playing ‘The Name Game’
Is the name of your business a good fit today? Will it still be a good fit tomorrow? These are important questions, because you don’t want to get stuck in a situation like Overstock.com, which finds itself having to run ads explaining to people that they aren’t just a purveyor of overstocked items. Although the […]
read moreThis week in small business: Personal, human, privacy-respecting marketing advice
It’s interesting to note that several marketing articles this week focus on the more personal and human side of marketing rather than the big-data privacy-invading number-crunching side of digital marketing. Is the pendulum swinging back in that direction? I think you’ll also get a lot of encouragement and ideas from the many entrepreneurial stories shared […]
read moreThe Facebook Fiasco Lesson: Don’t let ‘big data’ steamroll human concerns
#Deletefacebook How do you think Mark Zuckerberg – and dedicated Facebook employees – felt when they woke up one morning to discover that trending hashtag? It had to be their worst nightmare, right? In the immediate wake of the data-control controversy, Facebook stock lost almost 20 percent of its value, government officials on both sides […]
read moreUse my free online survey to get your website ‘report card’
Put your best foot forward. Yes, it’s a cliché, but it earned cliché status because it’s a universal truth. And, it fits in nicely with another truth that has reached cliché status: You never get a second chance to make a first impression. With those truths in mind, I want to point out that in […]
read moreWhy you need to upgrade your onboarding and how to do it
See if you’ve ever had a first day at a new job that went something like this: You spend a half hour or hour with someone in HR, signing papers. The person gives you a company manual and may go over a few essential rules. You meet up with your supervisor and walk around greeting […]
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