Need reasons to be more optimistic? Read this.
Optimism comes in many varieties and throughout the last year, we’ve seen that small business optimism in general has been running high. In addition to this, a recent targeted survey on optimism has made me even more optimistic about the current streak of optimism running through small business owners. Let me explain my optimistic view […]
read morePaychex survey and Fed report in sync on economy
“Moderate” was the watchword in two recent business-related economic reports. Jobs, wages, and prices all increased at a moderate rate according to The Paychex-IHS Markit Small Business Employment Watch for February and the Fed’s Beige Book report. The monthly Paychex survey shows a slight deceleration in hourly earning growth. In January, it hit an annualized […]
read more6 personalization strategies to supercharge your marketing
“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie That truth is a cornerstone of Dale Carnegie’s timeless advice in his perennially bestselling book, How to Win Friends and Influence People. It is just as true – and important – today as when […]
read moreHow to take the essential first step for a successful press release
When you want to get publicity about the great things you’re doing in your business, an important strategy to follow is to “pick the low-hanging fruit” first. However, there’s a problem with this strategy: Identifying the low-hanging fruit. Let me tell you what I see happening over and over again. Business owners will have something […]
read moreThis week in small business: A distracted audience, schizophrenic market, and hello 1987?
Online marketing is examined from a variety of perspectives this week: building relationships, reaching a distracted audience, and overcoming a diminishing organic reach. We also take a look at the schizophrenic stock market and an economy that seems to mirror 1987. Leadership, management, and productivity Elle Kaplan grabs advice from some heavy hitters – Elon […]
read moreDon’t panic! Really, don’t panic and here’s how to it
I was browsing Shep Hyken’s Customer Service Daily recently when two articles he linked to in the same edition jumped out at me: It’s Time to Be Rational About Your Irrationality, by Collin Shaw, and How to Make Your Business Panic Proof, a podcast hosted by Randy Frish and Anna Hrach. While the topics they […]
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