How to properly feature contact information on your website
Do those TV and radio commercials where the announcer repeats the phone number about 10 times (and usually three times in a row at the end of the ad) drive you crazy? They probably do, but the ad writers aren’t pounding the phone number into your head without a good reason. It doesn’t matter how […]
read moreUse this free Google resource to supercharge your training program
I’ve always stressed the importance of consistent and thorough training because without it you can’t achieve a repeatable experience for your customers or repeatable quality levels within your product line. Google made a change last year that can greatly help small businesses establish training programs that compete with the best major corporations have to offer. […]
read moreThe secret to finding reviews that reveal actionable insights
You don’t need to pull together costly consumer panels to find out what they like or dislike about a product today; all you have to do is read online reviews. However, it’s easy to be discouraged if you start scrolling through Amazon reviews, for example, looking for the meaty, actionable insights. There is often a […]
read moreThis week in small business: Kick start, crowd fund, cool tools, and social media discretion
This week we have a writer who moves beyond the data, another who digs into the data. We have kickstarting, cool tools, crowd funding, and even the virtue of social media discretion. In other words, our explorations of the web found something for everyone! Leadership, management, and productivity Writing for an audience of 20-somethings, Tanmoy […]
read moreSmall business survey reveals areas to gain a competitive advantage
A recent survey of 1,794 small business owners revealed expected – and unexpected – results, some of which can help you find ways to better competitively position your business in the coming months and years. The first finding that surprised me is that well over half the respondents were women: 57 percent. Only 39 percent […]
read moreNew free online classes to boost your brain for business
I’m always on the lookout for free online courses that I think would prove valuable to small business owners and entrepreneurs. A few recently caught my eye and I’d like to share them with you. If a tech startup is in your future Technology Entrepreneurship: How to Start a New Venture. This course comes from […]
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