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The tragedy at the YouTube headquarters in San Bruno highlights a new danger posed by the reach and pervasiveness of online relationships. While I don’t have any special information and don’t want to offer “the last word” on this person’s motives, it seems that she was prompted by her anger toward YouTube and that anger […]
read moreHow to spend marketing budget wisely: Invest where buyers put their trust
There are two kinds of people in this great big world: People you know, and People you don’t know. The funny thing is that we overwhelmingly trust both of these groups…at least when we’re talking about consumers looking for recommendations prior to making a purchase. According to a Nielsen survey, “consumers trust real friends and […]
read moreMarch small business employment report: Steady as she goes
The growth rate for hourly wages seems to have flattened over the last two years and settled in the area between an annual rate of 2.6 and 2.9 percent. With the release of the March Paychex and IHS Markit Small Business Employment Watch, we can now look at the overall trends and see that the […]
read moreHow to win when you’re playing ‘The Name Game’
Is the name of your business a good fit today? Will it still be a good fit tomorrow? These are important questions, because you don’t want to get stuck in a situation like Overstock.com, which finds itself having to run ads explaining to people that they aren’t just a purveyor of overstocked items. Although the […]
read moreThis week in small business: Personal, human, privacy-respecting marketing advice
It’s interesting to note that several marketing articles this week focus on the more personal and human side of marketing rather than the big-data privacy-invading number-crunching side of digital marketing. Is the pendulum swinging back in that direction? I think you’ll also get a lot of encouragement and ideas from the many entrepreneurial stories shared […]
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