How to spend marketing budget wisely: Invest where buyers put their trust

Posted by on Apr 5, 2018 in In The News | 0 comments

There are two kinds of people in this great big world: People you know, and People you don’t know. The funny thing is that we overwhelmingly trust both of these groups…at least when we’re talking about consumers looking for recommendations prior to making a purchase. According to a Nielsen survey, “consumers trust real friends and […]