How to prepare your business for 2030
Could tomorrow’s high technology replace the branch lopper in your garage that you use once every two years to trim the trees in your front and back yards? I’m not talking about some fancy robotic laser that would automatically trim all the trees and shrubs around your home, I’m talking about the ability of network […]
read moreCan’t find talent? What no one is telling you.
The struggle to find skilled and talented employees has been such a repeated theme in recent months – and years, really – that most of us are getting tired of hearing it. However, our weariness doesn’t make the problem any less real. Virtually every pundit chalks up the tight talent pool to the burgeoning economy. […]
read moreThis week in small business: SEO, nontraditional holidays, Amazon sales, and more
Writers really got down to brass tacks this week. We have practical insights into SEO, tailoring your Twitter audience, keyword intent, cashing in on nontraditional holidays, apps for selling on Amazon, and much more. Take the time to find the articles that hit you where it counts and soak up the advice. Leadership, management, and […]
read moreProspects want to hear your story before they hear your pitch
I’m not an independent television producer, but I would wager that right now the holy grail among TV people is to produce a show that turns into a binge-watching sensation on Netflix, Amazon, Hulu, or one of the other up-and-coming video streaming services. To me, the binge-watching phenomenon puts an exclamation mark on a recent […]
read more4 Most Important Content Marketing Metrics
A musician friend told me a horror story about a gig he once played. Someone in a fairly large company loved his band and hired them to provide dance music at a yearly dinner-dance party the company throws for employees. The crowd gave them a tepid response during their first set. As they were leaving […]
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