How to take charge of your bounce rate and boost conversions
We recently warned you about problems that can occur when visitors enter your website through a “side door.” If you’ve corrected those elements, there is a related attribute you need to consider: How much time visitors are spending on your site. Once you’ve fixed any “side door” issues, you can take a step back and […]
read moreThis week in small business: Algorithm proofing, cellphone selling, mindset adopting and more
Writers really had their thinking caps on this week. We have some truly powerful insights on the evolution of e-commerce, Millennial optimism, algorithm-proofing, and more. I would say that we have “something for everyone,” but that would be a cliché. Leadership, management, and productivity Do you wonder if a relationship with Amazon would help your […]
read moreWhat the Henry Ford – Enzo Ferrari feud teaches us about branding
When Ferrari was the perennial winner at the 24-hour race at Le Mans, it caught the attention of Henry Ford II and Ford decided to buy Ferrari in order to get his hands on the company’s racing expertise. However, Enzo Ferrari slammed on the brakes and rebuffed Ford. So, what did Ford do? He decided […]
read moreAre visitors sneaking in through your website’s side door and missing your message?
Small business owners sweat over what they want to put on the homepage of their websites, but all that attention may be misguided because of a critical, but common, misunderstanding: Many – if not most – of your visitors never see your homepage. If you’ve worked hard on your content marketing and social media marketing, […]
read moreSmall biz optimism: 2 important questions for your management
I have two questions for you today: Are you investing in capital improvements? Are you sweetening the pot to attract good candidates? If you aren’t taking those steps, you can be pretty sure your competitors are. The May 2018 NFIB Small Business Optimism Index survey reports that 67 percent of small businesses are making capital […]
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