What the Henry Ford – Enzo Ferrari feud teaches us about branding
Posted by Susan Solovic on Jun 15, 2018 in In The News | 0 comments
When Ferrari was the perennial winner at the 24-hour race at Le Mans, it caught the attention of Henry Ford II and Ford decided to buy Ferrari in order to get his hands on the company’s racing expertise. However, Enzo Ferrari slammed on the brakes and rebuffed Ford. So, what did Ford do? He decided […]