Are visitors sneaking in through your website’s side door and missing your message?
Small business owners sweat over what they want to put on the homepage of their websites, but all that attention may be misguided because of a critical, but common, misunderstanding: Many – if not most – of your visitors never see your homepage. If you’ve worked hard on your content marketing and social media marketing, […]
read moreSmall biz optimism: 2 important questions for your management
I have two questions for you today: Are you investing in capital improvements? Are you sweetening the pot to attract good candidates? If you aren’t taking those steps, you can be pretty sure your competitors are. The May 2018 NFIB Small Business Optimism Index survey reports that 67 percent of small businesses are making capital […]
read moreSummer’s just heating up. Time to think about back-to-school marketing!
Let me give you two critical facts about back-to-school purchases: The back-to-school retail shopping season is topped only by the holiday shopping season in total sales, and The back-to-school shopping season is starting earlier every year. The first statistic above is simply a fact, but the second one could use a little explanation. If you’ve […]
read moreThis week in small business: Pinterest vs Instagram vs LinkedIn
This week we have one expert touting Pinterest, another singing the praises of Instagram, and yet another sold on LinkedIn selling. Apparently our strength is our diversity! I also think you’ll enjoy the public speaking insights we’ve collected. Leadership, management, and productivity No joke: A little humor in your public speaking goes a long way. […]
read moreHow to conquer tech networking for fun and profit
Networking for elevating the authority of your business or for sales and marketing purposes is a common practice. But those aren’t the only reasons to network. Considering the critical role technology plays in any business today, networking to improve your understanding of technology and to make professional contacts in the greater tech community can be […]
read moreOverheard in Starbucks: A digital marketing secret and sales tip
He’s an account executive for an Internet marketing company sitting in Starbucks cold calling small business prospects. Most of those he calls aren’t interested, don’t have the time to talk, or don’t need his service. But after about seven or eight “misses” he connects to someone who is willing to talk to him. He asks […]
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