This week in small business: SEO, nontraditional holidays, Amazon sales, and more
Writers really got down to brass tacks this week. We have practical insights into SEO, tailoring your Twitter audience, keyword intent, cashing in on nontraditional holidays, apps for selling on Amazon, and much more. Take the time to find the articles that hit you where it counts and soak up the advice. Leadership, management, and […]
read moreProspects want to hear your story before they hear your pitch
I’m not an independent television producer, but I would wager that right now the holy grail among TV people is to produce a show that turns into a binge-watching sensation on Netflix, Amazon, Hulu, or one of the other up-and-coming video streaming services. To me, the binge-watching phenomenon puts an exclamation mark on a recent […]
read more4 Most Important Content Marketing Metrics
A musician friend told me a horror story about a gig he once played. Someone in a fairly large company loved his band and hired them to provide dance music at a yearly dinner-dance party the company throws for employees. The crowd gave them a tepid response during their first set. As they were leaving […]
read moreHow to take charge of your bounce rate and boost conversions
We recently warned you about problems that can occur when visitors enter your website through a “side door.” If you’ve corrected those elements, there is a related attribute you need to consider: How much time visitors are spending on your site. Once you’ve fixed any “side door” issues, you can take a step back and […]
read moreThis week in small business: Algorithm proofing, cellphone selling, mindset adopting and more
Writers really had their thinking caps on this week. We have some truly powerful insights on the evolution of e-commerce, Millennial optimism, algorithm-proofing, and more. I would say that we have “something for everyone,” but that would be a cliché. Leadership, management, and productivity Do you wonder if a relationship with Amazon would help your […]
read moreWhat the Henry Ford – Enzo Ferrari feud teaches us about branding
When Ferrari was the perennial winner at the 24-hour race at Le Mans, it caught the attention of Henry Ford II and Ford decided to buy Ferrari in order to get his hands on the company’s racing expertise. However, Enzo Ferrari slammed on the brakes and rebuffed Ford. So, what did Ford do? He decided […]
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