How to use Facebook’s ‘Pages to Watch’ tool to see what’s working for your competitors

Does your business page have at least 100 likes on Facebook?

If so, you should be using Facebooks free “Pages to Watch” tool.

With this tool, you can instantly see what is working for your competitors on Facebook and also measure your performance against theirs. It’s super easy to use, so let me show you how it’s done.

First navigate to your page and click on “Insights” at the top. By default, that will take you to the “Overview.” If you end up on a different Insights page, click on Overview at the top of the list on the left.

Once you’re on the Overview page, scroll down to the bottom. This is where you’ll find the analytical tool that you’ll be working with. Have about five of your competitors ready– or others Facebook pages you’d like to understand better –  click “Add Pages” and then enter their names, one at a time. Make sure you have their spelling right so Facebook is able to properly search for the pages you’re interested in. In my example below, I’ve done this for some of the big car makers.

When you’re finished, you’ll have a nice chart that gives you an overview of how your competitors are doing on Facebook. But the real magic comes when you click on their names. When you do that, Facebook reveals that company’s top performing post from the previous seven days.

Discovering what works well for your competitors should help you fine tune you own Facebook posts!