This week in small business: Learning from the Olympics, working on Wall Street and for the feds…
Pop-up stores, dream jobs, and marketing lessons from Olympics ads are among the topics covered in the many useful articles that comprise this week’s collection of curated content.
Leadership, management, and productivity
Read how Sallie Krawcheck, a former senior executive at Bank of America, Citigroup, and Merrill Lynch, has made it her mission to end male-domination of finance. Continuing on that theme, in this Business Insider article, six Wall Street women share their best career advice.
It’s true. Sometimes it’s lonely being a small business owner. This piece helps us handle the isolation.
Want to land a federal contract? Maggie Ybarra says that your best tactic is to already be working with the feds. Ouch.
Marketing and sales
Creating accounts on Facebook and Instagram is far from the only tactics small business owners should be doing on the social media platforms.
Learn how a cosmetics entrepreneur leveraged pop-up stores and social media to power a $120-million business.
Step aside athletes with multi-million dollar contracts – we are entering the age of micro-influencers!
Hitting blind spots on the way to gold? Marketing Land columnist Joshua Reynolds shows us how Olympics ads remind marketers to sweat the data details.
B2B marketing has its own challenges and that’s why this article by Sujan Patel giving us three B2B content marketing tips is so welcomed.
Want to know which social media marketing strategies are the most effective? The five insights shared here will steer you in the right direction.
Entrepreneurship, startups, and innovation
Madison Conradis discusses the value of an education and its impact in pursuing your dreams through entrepreneurship.
Lisa Uhrik and her husband Dave secured a $1.65-million SBA loan to buy, then relocate their dream job. Here’s their story.
Ailsa Page, small-business marketing expert, argues that not everyone is an entrepreneur, but that people can become more entrepreneurial if they’re willing to step outside their comfort zone.
There are several great points to think about and ideas to adopt in this discussion of entrepreneurship, risk, and intelligent disobedience.