3 automated ways to reuse and recycle for marketing success
When you reuse and recycle website content and social media marketing posts, you may not be saving any trees, but you are certainly saving yourself a lot of effort.
Better yet, if you have the right “recycling” plugins and apps working for you, you can take time away from your digital marketing and not worry that you’re letting hot prospects escape your attention. Here are three good ones – and most of you should be using at least two of them. (You’ll see why in a moment.)
Revive Old Post. This is a WordPress plugin that automatically “reshares” your older blogs on Twitter, Facebook, and LinkedIn. You’ve put too much effort into creating those articles only to have them burst onto your social media stage merely one time.
You set up the frequency at which you want to re-promote older content on your site. And, if you have posts or categories that shouldn’t be re-shared, you can exclude them. There is a free and paid version of this plugin. One of the main differences with the paid version is that it will include images in Tweets when you re-publicize a piece of your content.
Edgar. You may be more familiar with Hootsuite and Buffer than Edgar. All of these are good and have their individuals strengths, but there is one advantage of Edgar’s that will motivate you to give it a hard look.
Edgar will follow schedules to post on Twitter, Facebook, and LinkedIn. However, unlike most other automated social media tools, it will re-loop through its schedule, going back and re-posting items when it gets to the end of the content you’ve originally given it. In other words, it just doesn’t come to a dead stop – your queue never runs out of content. Further, you put your social media posts into categories and each category can have its own schedule.
Edgar, however, is much more expensive than Hootsuite or Buffer, both of which have decent free plans. Edgar seems to start at around $50 a month.
SocialJukebox. This is a newer player in the game and it’s another idea from the brain of Internet entrepreneur Tim Fargo. You create jukebox play lists of social media posts (Twitter, Facebook, and LinkedIn). Each jukebox has its own schedule; you assign both hours and days of the week when you want to publish.
A jukebox will either loop (randomly grabbing posts) or go through its posts once and stop. You can also assign a date range for a jukebox to post. You can tell a jukebox how many days to wait between repeating a post.
SocialJukebox offers a free plan that limits you to a maximum of five tweets per day and one daily post on both Facebook and Linkedin. Paid plans range from around $20 to $100 a month.
Earlier, I said you need two of these. Since Edgar and SocialJukebox share a lot of functionality, I would choose one or the other. If you have a WordPress website, I think Revive Old Post is a plugin you should definitely try out.
Do you have any favorite tools that have automated your marketing? Don’t keep them a secret – Please share in the comments below!
3 automated ways to reuse and recycle for marketing success
When you reuse and recycle website content and social media marketing posts, you may not be saving any trees, but you are certainly saving yourself a lot of effort.
Better yet, if you have the right “recycling” plugins and apps working for you, you can take time away from your digital marketing and not worry that you’re letting hot prospects escape your attention. Here are three good ones – and most of you should be using at least two of them. (You’ll see why in a moment.)
Revive Old Post. This is a WordPress plugin that automatically “reshares” your older blogs on Twitter, Facebook, and LinkedIn. You’ve put too much effort into creating those articles only to have them burst onto your social media stage merely one time.
You set up the frequency at which you want to re-promote older content on your site. And, if you have posts or categories that shouldn’t be re-shared, you can exclude them. There is a free and paid version of this plugin. One of the main differences with the paid version is that it will include images in Tweets when you re-publicize a piece of your content.
Edgar. You may be more familiar with Hootsuite and Buffer than Edgar. All of these are good and have their individuals strengths, but there is one advantage of Edgar’s that will motivate you to give it a hard look.
Edgar will follow schedules to post on Twitter, Facebook, and LinkedIn. However, unlike most other automated social media tools, it will re-loop through its schedule, going back and re-posting items when it gets to the end of the content you’ve originally given it. In other words, it just doesn’t come to a dead stop – your queue never runs out of content. Further, you put your social media posts into categories and each category can have its own schedule.
Edgar, however, is much more expensive than Hootsuite or Buffer, both of which have decent free plans. Edgar seems to start at around $50 a month.
SocialJukebox. This is a newer player in the game and it’s another idea from the brain of Internet entrepreneur Tim Fargo. You create jukebox play lists of social media posts (Twitter, Facebook, and LinkedIn). Each jukebox has its own schedule; you assign both hours and days of the week when you want to publish.
A jukebox will either loop (randomly grabbing posts) or go through its posts once and stop. You can also assign a date range for a jukebox to post. You can tell a jukebox how many days to wait between repeating a post.
SocialJukebox offers a free plan that limits you to a maximum of five tweets per day and one daily post on both Facebook and Linkedin. Paid plans range from around $20 to $100 a month.
Earlier, I said you need two of these. Since Edgar and SocialJukebox share a lot of functionality, I would choose one or the other. If you have a WordPress website, I think Revive Old Post is a plugin you should definitely try out.
Do you have any favorite tools that have automated your marketing? Don’t keep them a secret – Please share in the comments below!