How to win when you’re playing ‘The Name Game’
Posted by Susan Solovic on Apr 3, 2018 in In The News | 0 comments
Is the name of your business a good fit today? Will it still be a good fit tomorrow? These are important questions, because you don’t want to get stuck in a situation like Overstock.com, which finds itself having to run ads explaining to people that they aren’t just a purveyor of overstocked items. Although the […]