This Week in Small Business: Improve open rates, build a great small business team, and more

news you can use

The Interweb has been bursting with great articles from experienced business owners on marketing topics lately. I’ve pulled out what I – and my Twitter followers – think are the best of the best. There are also some powerful insights into leadership, entrepreneurism and management.

Marketing and sales

The word “video” in email subject lines boosts opens by 19 percent, so why wouldn’t you be using video in your small business digital marketing?

And if you need additional email help, here are seven more tips to get people to open your digital missives.

I know that a lot of you have WordPress sites for your small business. Here’s an excellent article on common WordPress SEO problems.

Are your social media marketing efforts falling flat? These could be some of the reasons.

Understanding your customers is step one in sales and marketing. Here are the four personality types of your customers.

If you’re like most of us, you’re always hunting down inspiration for blog topics. These seven ideas will definitely help.

LinkedIn and Hootsuite recently did a webinar on how marketing and sales can work together for social selling. They came up with seven ways.

Social media is sometimes elevated to a cure-all for every sales and marketing woe. It’s time to separate social media fact from fiction.

Handle word-of-mouth advertising properly and you’ll get more of it.

Micro-entrepreneurs and others participating in the sharing economy will create a huge demand for marketing, says Steve Olenski writing for Forbes.

Leadership, management and productivity

Teams that stay together over the long haul win championships. It’s the same in your small business. Get seven tips for creating world-class employee loyalty.

Small businesses are the mainstay of the country’s economy, but small business owners are dropping the ball when it comes to saving for retirement. See if you relate to these obstacles.

Entrepreneurs and business leaders in Memphis tell their stories and emphasize the importance of researching, networking and having cash. We all can agree on that last point, right?

Social software isn’t just for marketing. You can use it in your small business to boost employee engagement.

Small business owners and startup founders have to make decisions all the time. Here’s a guide to what, when and how to decide.

Is your small business anywhere near a hurricane zone? If so, you’ll want these preparedness tips.

Entrepreneurship, startups and innovation

The jargon around startup and small business financing sometimes seems more like alphabet soup than anything related to the English language (as if English wasn’t already difficult enough). Get the lowdown on the terminology here.

Check out this Periscope replay where I take a question from a caller about turning a part-time business into a full-time empire.

And while you’re in the mood for video, don’t miss these 12 must-watch TED talks for entrepreneurs.

Politics, government and the economy

Red State, Blue State, Republican, Democrat or Independent, it doesn’t seem to matter – everyone agrees that regulation chokes small businesses.

Sponsored by AT&T