This week in small business: Is it video, video, video for content marketing today?
Do I need to start publishing a video version of this compilation? With all the attention this week’s articles give to video marketing, it seems I might need to go that route.
Leadership, management, and productivity
This is just cool: RUKI’s product planner. Enter details about what you want to manufacture and it gives you an MSRP.
If you need a dose of leadership inspiration today, see how these nine women of color are shaping the food industry.
Cosette Jarrett gives us six scientifically proven ways to increase our productivity in 2017. And if you want to explore more than six, here are Laurie Wang’s top three productivity hacks.
Marco De Novellis takes us on Shivani Vaghela’s journey from Aston MBA to a top job at Deloitte.
Marketing and sales
Amy Copperman does a great job detailing seven videos you need to be using in your social media marketing. And for a more “big picture” look at video marketing, check out Toby Dean’s piece on the Nimble blog.
If sales are your lifeblood and you need to improve your close rate, ask yourself these two questions posed by Lisa Wicklman.
Want more inbound marketing success? Who doesn’t, right? Check out the content marketing breakthrough outlined by Jean Tang.
Writing for the Content Marketing Institute, Dan Steiner gives us six steps to get your whole company involved in content marketing.
“If you have everything under control, you’re not moving fast enough.” – Mario Andretti
Entrepreneurship, startups, and innovation
Mindfulness is big today and in this Entrepreneur article, Mellie Akalp delivers five keys to being a mindful entrepreneur.
Only a quarter of women-owned businesses get financing compared to 37 percent of all small companies. That’s one of the roadblocks outlined in this AP article.
Hunting for an “I want to be an entrepreneur…NOT!” article? Daniel Dipiazza gives us reasons to stay in our comfort zone.
Bridesmaid for hire. Yes, it’s a real business and Denise Restauri relays professional bridesmaid Jen Glantz’s success tips.
In her profile of Chander Baljee, Sneha Banerjee tells us that entrepreneurs should have a devil’s advocate who shoots holes in their ideas.
Politics, government, and the economy
Do migrants depress or boost the economy? It’s a question often debated. This article by Omar Al Ubaydli says that the overall the impact is positive.
However, while immigrants may create jobs, in this Forbes article, Erik Sherman warns that automation won’t create jobs in the same way that technology has in the past.