This Week in Small Business: Untapped content marketing resources, Apple’s 22-year-old whiz kid, and more
Leadership, management and productivity
UPS is getting behind Small Business Week and sponsoring a contest that will give winners $5,000 to invest in their businesses.
Tired of dealing with your customers who are always asking for a “special deal”? Try these tactics.
Hiring? Check out these four things you need to do before posting a job.
Marketing and sales
Rebekah Radice links to seven excellent tools that will help you create stunning graphics for your social media marketing materials.
If you couldn’t attend Social Media Marketing World 2016, you can get the flavor of the event with these 24 quotes.
James Cotton gives us a map (and dictionary) to help us escape the digital marketing maze in this Guardian article.
Have you checked out Stashes.io? This “stash” of profit hacks is a good place so start.
Employees who aren’t directly on your marketing team can be an untapped source for content.
Bad online marketing carries a high social cost, according to this Harvard Business Review article.
Have you heard how Google is experimenting with “Google Posts”? It might change the whole search engine results page world.
Sticky is terrible on a greasy spoon lunch counter, but it is great in your social media content. Check out these tips for creating sticky content.
The guys at Newsmax Finance think that the Warriors’ record-setting season offers lessons that extend beyond the basketball court.
Apple finally got into social media. Here are tips from the 22-year-old whiz kid who’s doing Apple’s Tweets.
Entrepreneurship, startups and innovation
Need a loan? These tips should be helpful.
This article lists the best cities for young (and young at heart?) entrepreneurs. Along those same lines, here are America’s top 30 boom towns.
In startups, which come first, money or marketing? These social media marketing tips designed specifically for startups, could help get the money rolling in.
Politics, government and the economy
Congressmen from both parties got together to introduce a bill that would make the federal government come up with a cybersecurity plan that could be used to help small businesses.
Gene Marks suggests that you just have to “do the math” to figure out why small business owners aren’t feeling so sunny right now.