This week in small business: Special New Year’s 2018 expanded edition

  This Week in Small Business took a hiatus between Christmas and New Year’s, so this edition of curated content covers two weeks worth of top-notch articles from around cyberspace. Enjoy, but pace yourself! Leadership, management, and productivity Courtney Connley gives us five things we should do to boost our productivity in 2018. The email idea in number two seems pretty good. Laura Emily Dunn profiles Katie Witkin, Co-Founder and COO of the AGW Group, in this edition of Women in Business Q&A. With clients like Red Bull, HBO, and Condé Nast, Witkin draws on a wealth of experience. As the saying goes, “When the going gets tough, the tough get going.” For some deeper insights, check out Amy Morin’s article on the five ways mentally strong people set themselves up for success. Sam McRoberts contends that the system is rigged, but he doesn’t whine about it – he gives you some great strategies for beating the system! It’s always risky going out on a limb and predicting trends, but I think Bridget Weston Pollack is on pretty solid ground with her three 2018 trends for small business. Bringing thoughtful control to the relationship between you and your email client is fundamental to productivity. Sreeram Sreenivasan gives us five tips to help us manage our inbox “like a boss.” They say that the two happiest days in a boat owner’s life is when he buys his boat and when he sells his boat. That pattern is true for some businesses as well and if you want to maximize your happiness at the sale of your business, review Shakir Akorede’s 3 Signs It’s a Smart Time to Sell Your Online Business. You may see stress as your ultimate enemy, but Tyler McConville puts a different twist on the topic, explaining how to use stress to triple your workplace productivity. Marketing and sales How about learning digital marketing in 14 days? Ankit Shukla provides the blueprint. Writing for the Shopify blog, Nick Hajicosti boils down email marketing to four essentials, but he hits all the critical details required for success. If things are hectic in your business, you need to check out Shivangi Sharma’s Busy Marketer’s Guide to Storytelling & Digital Marketing. John Pilmer explains how the new media – including blogs and podcasts – give every business owner new opportunities for PR. I think you’ll find at least two or three ideas you haven’t yet tried in Alyssa Gregory’s article on highly effective small biz local marketing ideas. The folks at Esferasoft Solutions chronicle how a landing page became their best Internet marketing tool. What better way to start the new year than with some solid sales tips? Al Davidson gives us a few in this article. Continuing on this topic; if direct sales are your thing, you’ll appreciate Kevin Kruse’s profile of Betty Palm, Avon’s president of social selling. Nathan Colombo shares some good ways local businesses can collect email addresses in his article that covers email list basics. Brands can use the ever-growing Internet of things to market their products or services and attract more customers, says Irfan Ahmed Khan in his article on content marketing and the IoT. Writing for the Marketo blog, Katrina Niemisto delivers an SEO “cheat sheet” designed to introduce you to on-page optimization...

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This week in small business: Immigrant success, CEO secrets, easy money making tips

Be inspired by the success of two former busboy immigrants and learn the secrets of successful CEOs. Those are just a small taste of what’s on offer in this week’s collection of curated content. Tank up to finish 2017 strong and burst into 2018 revived and ready to go. Leadership, management, and productivity Get your day off to a fast start, check out Sarah Snyder’s 7 Key Physical and Psychological Morning Rituals for Successful Start-Up CEOs. Laura Emily Dunn sits down with Lisa Malat, VP of Operations and CMO, Barnes & Noble Education, Inc. to get her insights on success and the direction of business today. If you need to boost your cash flow, Rhonda Abrams lists 12 easy ways to make money in your small business. Marketing and sales You have a winner blog post that starts to fall off. Aja Frost’s Hubspot post tells you how to fix the problem before it’s too late. Fragmented marketing is ineffective. Karthik Krishnan discusses the importance of bringing all your marketing efforts together. Deep Patel outlines five differences in marketing to Millennials versus Generation Z. Entrepreneurship, startups, and innovation Amy K Hutchens gives entrepreneurs two questions to determine when “good enough” really is good enough. Writing for Forbes, Geri Stengel relates how one woman entrepreneur helps others break through the $1 million revenue barrier. You’ll be inspired by Nina Roberts’ article on two Albanian immigrant entrepreneurs went from busboys to steakhouse restaurateurs. Got all the skills required for entrepreneurial success? Anna Powers offers three. ( think the first on her list is often overlooked.) Need to refuel? Nina Zipkin shares what inspires 22 entrepreneurs to keep them...

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This week in small business: Tips to finish 2017, start 2018 strong

If you have a moment or two when you can get your head above water over the holiday season, you need to check out some of this week’s recommended reading. You’ll get some tips and perspectives that could payoff big in 2018. Leadership, management, and productivity If you’re planning an e-commerce move in 2018, you need to look over what Jia Wertz has to say about choosing the right platform. And while we’re on the topic, you’ll also want to see Thomas Smale’s six crucial elements required to optimize your e-commerce site. Scott Brown makes some great points as he explains why customer success is your most important weapon in the battle for customer retention. See if you can relate to Mo Bitar’s explanation of why you’re resistant to being productive. Timothy Sykes delivers five ways you can change your bad business habits. They sound like great New Year’s resolutions to me. Marketing and sales Join Tabitha Jean Naylor as she goes on a journey with a small biz owner who’s probably a lot like you, discovering often missed opportunities in social media marketing. Here’s why connecting with local influencers is crucial for small businesses, as explained by Claudio Sorrentino. Shhh! Alex Fusman gives us the secret to leading an effective marketing team. (I hope your competitors don’t see his Forbes article!) Need some last-minute holiday marketing tips? Here are a bunch from some of our top CEOs. Peter Mollins gives you a dozen ways to “get your internal experts to create winning sales enablement.” Mark Toney of Luce Media has put together an infographic and article showing how social media supports SEO for all around increased success. Are you using geofencing yet? You will after reading Jia Wertz’ piece on how it optimizes the online experience. Entrepreneurship, startups, and innovation Attention entrepreneurs: Melanie Deziel has a rundown on year-end habits you should adopt. Stop talking and just do it! (Where have I heard that advice before…?) That’s what Kristen Tomlan did and now she’s really making it happen at her New York store. Jen Hacker tells Kristen’s story. Politics, government, and the economy Barry Ritholtz makes some very good points arguing that the methodologies behind holiday sales forecasts are...

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This week in small business: Cybercrime threats, cybersecurity benefits

Writers look at cybersecurity from two distinctly different points of view this week and we’re also treated to some very savvy tips and perspectives on productivity and motivation. Grab the advice here and head into 2018 firing on all cylinders. Leadership, management, and productivity Cory Capoccia discusses how cybercrime is a bigger threat than physical threats in this Forbes article. However, when you take cybersecurity very seriously, it can enhance your brand, says Dan Kiely. Writing for Harvard Business Review, Jane Edison Stevenson and Evelyn Orr talked to 57 women CEOs to find out what it takes for women to get to the top. This sponsored post for MasterCard Biz, explains how the right digital payments systems can improve your customer experience. Clinton Senkow details two critical habits of millionaires that, if adopted, will help propel your success. Squeeze the most out of the hours you have with the 25 time-management tips Harvey Schachter gives us in this Globe and Mail article. Laura Emily Dunn talks to Ellen Rubin, CEO and Co-Founder of ClearSky Data in this edition of her Women in Business Q&A series. If you want practical advice, Barbara Weltman’s 10 Payroll Mistakes Your Small Business Must Avoid is a must-read. Marketing and sales Don’t take a scattershot approach to keywords. Use Sabri Suby’s bullseye marketing strategies to identify your best leads. Can you spare $99 a month to market your small business? If so, check out Twitter’s Promote Mode as introduced by Wook Chung. Adryenn Ashley gives us insider tips from 11 influencers who are nailing social media. Up your game by listening in to some of the 25 marketing podcasts outlined in this post by Lilach Bullock. Tape Sam Cocking’s infographic on creating an Instagram marketing campaign to your refrigerator, or at least check it out on your computer… Get the big picture on influencer marketing (what it is and how to use it) in this article by Gerardo A. Dada. Entrepreneurship, startups, and innovation From overwork and investment dry spells, to the high price tags suppliers charge, Thomas Smales says you’ll find that a little creative thinking solves the...

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This week in small business: Get ahead with 2018 tips and predictions

It’s that time of year when we look back at 2017 and make predictions about 2018. But, along with those traditional articles, this week we have a wealth of comprehensive marketing and management guidance. Leadership, management, and productivity Uber had a security breech and kept it secret. It shows that cybercrime can hit anyone and both the security and the PR implications are dire. You can’t over prepare, so check out Shawn Abraham’s malware protection tips on StaySafeOnline. Caroline Howard gives us the 19 most powerful women in business, 2017 edition. Sage’s Nancy Harris outlines how small businesses can leverage talent and tech to level the playing field. On TV, The Price is Right is a game. In business, getting the price right is much more than a game. Darian Kovacs’ article on four psychological techniques to improve pricing should help you take home the grand prize. Are you like most of us and looking for more insights into digital currencies? If so, read Jennifer Spencer’s article on its risks and benefits. Sleep tight. Taylor Stone tells us how to improve our sleep and along with it our productivity. Marketing and sales Predictions are coming in full force now. Here are Kimberley A. Whitler’s 2018 C-Suite marketing predictions. This infographic by Dave Furness gives us his top 20 ways to increase e-commerce conversions. Heike Young takes a fresh approach in her article for the Salesforce blog, 4 Marketing Secrets for Intimacy at Scale. It’s always good to get back to basics and that’s what I appreciate about AJ Agrawal’s 3 Marketing Channels You Need To Master In 2018. Is a new website on your 2018 radar? If so, Kristen Hicks’ 5-step new website marketing plan will come in handy. Casey Wilson has taken a good approach in her piece about three audience targeting tactics for your digital marketing campaigns. If 2018 is going to be the year you get serious about exporting, you should check out David Bensoussan’s Forbes article on building an international marketing strategy that adopts the “mother tongue.” Gabriel Shaoolian tells how he generated more than $20 million in new business using cold email outreach. Need to know how to budget for an influencer marketing campaign? Morgan Kaye has some guidance for you here. Gabrielle Pickard-Whitehead has given us a good roundup of the 10 top livestreaming video tools for small businesses. Entrepreneurship, startups, and innovation Savin Weera describes the top five members of your startup team in his article for Austin Startups. If you’re a young entrepreneur looking for some marketing tips, Nicholas Cole has three for you in his Art Plus Marketing article. Politics, government, and the economy John Wasik says that the GOP tax overhaul plan will slam some small businesses. Before anything is finalized, check out the problem he...

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